Media Contact for CosmoCom:
Kathy Salt
+1 631-940-4297
ksalt@cosmocom.com

Growing Telesales Outsourcer Boosts Profits and
Lower Costs via CosmoCall Universe

Media Communications Corp. Consolidates Call Center Operations with CosmoCom to Increase Agent Productivity while Reducing Operations Expenses

MELVILLE, NY – AUGUST 11, 2009 – As Media Communications, a telesales operator promoting magazines, health benefits programs and business-to-consumer programs, expanded its business, the company required a contact center technology capable of supporting its growing customer base, multiple call centers and outsourced sales agents. Media Communications selected CosmoCom’s CosmoCall Universe™ (CCU), which enables businesses to consolidate globally distributed, enterprise-wide customer communications activities onto a single virtual platform, yielding lower operations costs and higher employee productivity.

Media Communications, founded 20 years ago, operates call centers at multiple sites in the U.S. and abroad, and staffed by both direct company employees as well as outsourced agents. As such, they have faced the common limitations of using outsourced call center operators: each outsourcer using their own equipment with their own unique routing rules, queuing patterns, administrative tools and reporting, creating challenges for monitoring agent quality, measuring outsourcer productivity, and ensuring consistency.

The flexible, all-IP contact center technology from CosmoCom enables Media Communications to create a virtual call center that empower its managers to retain complete operational visibility and control of activity across all locations, including outsourcers, via easy-to-use, web-based administrative and reporting tools. The company can now employ agents located anywhere, while still providing seamless call routing and highly efficient virtual outbound dialing. The result is more effective sales outreach and improved customer service across all locations. It also means that Media Communications will be able to quickly add new outsourcers and replace underperforming suppliers quickly and easily, according to the changing needs of the business.

Additionally, the company is able to use CCU’s standard IP Telephony features to provide PBX functionality to its back office personnel, without the added cost and complexity of maintaining separate Contact Center and PBX platforms

"CosmoCom has really enabled us to strengthen our sales effectiveness and employee productivity. Their consolidated IP platform improves agent manageability and reduces our telecom and operations costs," said Tom Johnson, CEO at Media Communications. "Plus, CosmoCom’s carrier-grade platform stability and superb customer support give us both the confidence and the future-proof technology to grow our business on. Further, CosmoCall Universe enables us to transform our independent sales organizations into a unified team."

"CosmoCom offers globally distributed sales organizations like Media Communications the ability to centrally manage their insourced and outsourced virtual call center operations," said Ari Sonesh, CosmoCom CEO.

About CosmoCom
CosmoCom™, the global leader in Contact Center Consolidation 2.0, excels in providing IP contact center platforms for enterprises with the largest and most complex requirements, consolidating multiple locations, onshore, offshore, and home-shore agents, formal and informal agents, captive and outsourced operations, multiple communication channels, and multiple applications. Organizations can obtain the full benefits of Consolidation 2.0 by deploying CosmoCom technology themselves or by working with a service provider that hosts CosmoCom platforms on a dedicated or shared basis. CosmoCom customers include Fortune-class enterprises throughout the world and service providers such as BT, Deutsche Telekom, Orange Business Services, Telefonica, NTT, Tata, PLDT, Verizon, and many others. CosmoCom is the most-selected provider of hosted contact center platforms to top-tier telcos worldwide. For more information, please visit www.cosmocom.com.

All product and company names herein may be trademarks of their registered owners.

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